Sunday, 14 October 2007

Fashion Journalism Week 3: Carnaby Street

Picture taken of Carnaby Street There used to be a time when the term ‘a trend’ meant the new fashion item must have. But these days a trend is nothing apart from a fad, which simply fades out in matter of weeks. And when supposedly an ‘everlasting trend’ suddenly does fade out of fashion, it simply makes a return next season; and that is clearly not the definition of a trend. Although, this season I have noticed the rise of the body con; designers such as Herve Leger and Versace are perfect examples where designers focus on shaping the womens’ body through figure hugging couture pieces. Last week when I visited Mensah in Notting Hill, I discovered Liza Bruce, a contemporary designer. The collections consist of fine cotton jersey on mini dresses and fitted tops, which links her collection and the body con trend together. As I walk the streets of London my next steps lead to Carnaby Street to discover the rise of body con. Carnaby Street, the hidden shopping district behind Oxford Circus, is the famous location of small independent stores, which specialise in their own unique sense of style. In the 1960s this street was famous for the mix of young inspirational individuals, with their take on mod fashion and the new minis. As I walk down the cobble streets looking for someone who has taken on the body con trend, I can’t help but realise that everyone is wearing vintage pieces. The take on vintage clothing has expanded in Carnaby Street, with stores like Marshmallow Mountain spreading the style of the layering technique, a Marc Jacobs creation. Picture taken of Marshmallow Mountain in store Marshmallow Mountain is a small independent boutique which stocks an impressive collection of vintage clothes, shoes, bags, belts, jewellery and hats; an everlasting trend shop providing cutting-edge fashion pieces from the late 60s. This store is a great example of what the people on the streets of Carnaby are wearing. Not at all did I see pieces of waist-cinching dresses, but the shop was filled with oversized draping bits of material used on dresses to create a look of your own, through the effects of layering and accessorising. Vintage will always be a thing of the past, but again will always be something which is reinventing itself constantly. Is that what fashion is about now? Is it about re-introducing something old, rather than creating something new?